Free Essays on Role Of Greek Gods In The Illiad

Role of Greek Gods In the Illiad With our view of God, it can sometimes be difficult to comprehend the actions and thinking of the Greek deities. The Christian God does not tend to take such an active role in the affairs of people's lives, where, on the other hand, the Greeks regarded direct involvement by the gods as a daily, uncontrollable part of life. Needless to say, divine intervention was a major variable in the equation of Homer's Iliad. The gods picked who they would favour for different reasons. Except Zeus: As the symbol of supreme authority and justice, he makes judgement calls as to the other gods' involvement in the war, remains impartial, and doesn't seem to get caught up in picking favourites. Even when his own son, Sarpedon, was about to die, Zeus chose to let the outcome go unaltered. On the other hand, Zeus's wife, Hera, displayed the more typical actions of a god. After Paris, a Trojan, judged Aphrodite the fairest over Hera, and, after her daughter Hebe was replaced as cupbearer to the gods by a young Trojan boy, she was quite resentful towards Troy and its people. Obviously she sided with the Greeks and would stop at no length to express her will. Scheming and manipulating she even dared to trick her husband, King of the Gods. Hera, along with Athena, who was also passed over by Paris, is seen as the chief divine aid to the Greeks. Being the god of the sea, Poseidon was another strong supporter of the ocean-faring Greeks. Whenever Zeus turned his back Poseidon tried to help the Greeks in the fight. Poseidon felt that he was somewhat Zeus's equal as his brother, but recognizing Zeus's authority and experience, he looked to Zeus as an elder. There were also Gods who favoured the Trojan side of the conflict. Both Apollo and Artemis, twin brother and sister, gave aid to the city of Troy. Although Artemis takes a rather minor role, Apo... Free Essays on Role Of Greek Gods In The Illiad Free Essays on Role Of Greek Gods In The Illiad Role of Greek Gods In the Illiad With our view of God, it can sometimes be difficult to comprehend the actions and thinking of the Greek deities. The Christian God does not tend to take such an active role in the affairs of people's lives, where, on the other hand, the Greeks regarded direct involvement by the gods as a daily, uncontrollable part of life. Needless to say, divine intervention was a major variable in the equation of Homer's Iliad. The gods picked who they would favour for different reasons. Except Zeus: As the symbol of supreme authority and justice, he makes judgement calls as to the other gods' involvement in the war, remains impartial, and doesn't seem to get caught up in picking favourites. Even when his own son, Sarpedon, was about to die, Zeus chose to let the outcome go unaltered. On the other hand, Zeus's wife, Hera, displayed the more typical actions of a god. After Paris, a Trojan, judged Aphrodite the fairest over Hera, and, after her daughter Hebe was replaced as cupbearer to the gods by a young Trojan boy, she was quite resentful towards Troy and its people. Obviously she sided with the Greeks and would stop at no length to express her will. Scheming and manipulating she even dared to trick her husband, King of the Gods. Hera, along with Athena, who was also passed over by Paris, is seen as the chief divine aid to the Greeks. Being the god of the sea, Poseidon was another strong supporter of the ocean-faring Greeks. Whenever Zeus turned his back Poseidon tried to help the Greeks in the fight. Poseidon felt that he was somewhat Zeus's equal as his brother, but recognizing Zeus's authority and experience, he looked to Zeus as an elder. There were also Gods who favoured the Trojan side of the conflict. Both Apollo and Artemis, twin brother and sister, gave aid to the city of Troy. Although Artemis takes a rather minor role, Apo...

Top 7 Healthcare Careers That Dont Require A Graduate Degree

Top 7 Healthcare Careers That Dont Require A Graduate Degree According to the Bureau of Labor Statistics, the number of healthcare jobs will increase by 26 percent by 2022. Population growth, baby boomers turning 65, chronic conditions as well as changes in health insurance fuel the need for healthcare workers. Aside from physicians, the healthcare sector offers many opportunities. Growth sectors in the healthcare industryHospitals are the main employers of health care workers, and the number of jobs in this arena and all jobs in health care will see an increase in the upcoming years. The trend is shifting to physician offices and home health care since hospital stays are decreasing due to high costs. According to the Bureau of Labor Statistics, doctors’ offices are expected to add 1.2 million jobs while home healthcare jobs are expected to rise by 60 percent. Assisted living and nursing care facilities will add jobs as the population ages. Looking at some of the different healthcare jobs available might give you a better understanding of the opportunity that awaits you without a medical degree.Dental AssistantDental assistant jobs are in high demand and the projected rate of growth is over 30 percent. Dental schools, community colleges and vocational schools offer training courses and a certificate. National certification, after passing the Dental Assisting National Board exam, is available. Dental assistants have varied responsibilities including preparing patients for dental procedures, assisting dentists and providing patients with instructions concerning dental hygiene. Licensing is offered in some states.Nutritionists and DietitiansGrowth in this healthcare sector is expected to be above average, and the BLS projects a 21 percent job growth rate. Many people are conscious of the role diet plays in their lives, and doctors and hospitals rely on dietitians and nutritionists to help patients eat healthy. Other work settings include nursing homes and cafeterias while some dietitians and nutritionists maintain a solo practice. A college degree and post-graduate or extracurricular training during formal education is common. Some states require licensure.Medical AssistantMedical assistant jobs have a projected growth rate of 29 percent, according to BLS statistics. The responsibilities of this job vary and include performing administrative tasks, compiling and updating medical records, setting up lab tests and hospital admissions. In some settings, medical assistants might also process laboratory specimens and assist the doctor during patient exams. There are multiple training programs available, and certification is provided by the American Association of Medical Assistants.Radiologic TechniciansJobs in this field are growing rapidly. Most technicians work in a hospital environment, but some are employed in private practices. Programs generally lead to an associate’s degree with certification by an accredited institution. Some radiologic technicians specialize in MRI and CT technology .Home HealthcareThe job outlook for home health workers is expected to grow by 48 percent, according to the BLS. This is due to the aging population is the United States and the decision by many older Americans to remain at home. In addition to caring for the elderly, home health workers care for those with cognitive difficulties, the disabled and those with chronic illnesses. While formal education in the field is not mandatory, certified agencies require training and completion of a testing program. some states provide training for home health aides, including modules aimed at infection control.Physical TherapistsPhysical therapists are in demand and work in hospitals, doctor’s offices as well as assisted living facilities. Rehabilitation is needed for accident injuries and post-surgical therapy. A growth rate of 36 percent is expected to result in over 73,500 jobs by 2022. Physical therapists require formal training and licensure.Medical SonographersMedical sonographers us e special equipment to do tests such as ultrasounds for a variety of purposes. Sonographers work in doctor’s offices and hospitals, and the job growth rate is expected to increase by 39 percent in the next few years, according to the BLS. Technicians need certification and training to work in this field.How to find jobsUsing a job search site such as thejobnetwork lets you look for healthcare jobs in your area. After loading your profile, including your qualifications and preferences, this platform is able to match you with available positions. In addition, jobs are rated according to the extent with which the job matches what you want.

Design Process Tchnical Research Paper Example | Topics and Well Written Essays - 750 words

Design Process Tchnical - Research Paper Example The Ericsson Company pioneered the development of Bluetooth technology in the early 1990s, with the key individuals behind the discovery being Jaap Haartsen and Sven Mattisson (Burbank et al. 2013). Its name originates from the legendary Harald Bluetooth, a king who united two warring tribes, hence the borrowing of the name, owing to the capability of Bluetooth technology to connect two devices for data transfer. The development of Bluetooth technology has come in the form of versions since its inception in the 90s (Franklin & Layton, 2014). The first version of the device (known as Bluetooth 1.) came in the initial stages of homogenization. However, this earlier version had the challenge of compatibility, since it did not work with other devices. Additionally, the device posed challenges of slowed connectivity, hence the need for its improvement (Burbank et al. 2013). The second version of Bluetooth appeared in 2004, and this came with increased speed and higher compatibility rate, as opposed to the earlier version. Later, in 2007, the manufacturers upgraded this Bluetooth version into version 2.1. The device had a higher compatibility rate, reduced power consumption and increased connectivity speed. Research is still in progress to fashion a better version of this technology that will enable even faster connectivity and save on time and power consumption. Bluetooth technology came in handy to eliminate challenges of technology that wire technology posed. Besides, Bluetooth technology has significantly aided in the reduction of cost challenges that cable technology poses, since, before the invention of this technology, one has to utilize cables that were costly, slow and consumed vast amounts of energy (Burbank et al. 2013). Bluetooth technology is an inexpensive mode of communications that allow data transfer over short distance ranges. The ranges of 2.4 to 2.5 GHz may be unregistered across the

The No Child Left Behind Act Essay Example | Topics and Well Written Essays - 1250 words

The No Child Left Behind Act - Essay Example However, for some students, the noble idea of not leaving a child behind has not yet been taken seriously with the general public and a lot of educational systems which includes special education. Furthermore, the progressions of credentials, assessment, categorization, placement, and instruction have truly meant to put down their cultural and linguistic differences. With that, it is apparent that school systems overlook multiculturalism and diversity especially in educational intervention, where the minority students are placed, which means children are left behind (Obiakor 2000). Unfortunately, there are some political figures that believe the no child left behind program does not work because minority groups in school systems cover forty percent of the student body and there are lack resources and accommodations for them to learn on an even level with the other students. This creates a major problem with these children learning properly and effectively, which indicates that that number of the growing diversity is being ignored. In fiscal years 2002 through the current 2004, Congress authorized between $26.4 billion and $32 billion to be spent on the "No Child Left Behind" initiative. While Bush's budget request rose in each of those years, it still fell far short of the authorization. And in the past two fiscal years, the president's request of about $22 billion was less than what Congress had appropriated the year before. Both years, Congress provided more than Bush requested. Critics also say that the way the "No Child Left Behind" federal grading system works isn't fair in some cases because it requires yearly progress not just from a school but from every subgroup of students, including those with disabilities or ones who speak English as a second language (Bush stumps for 'No Child Left Behind). The growing number of infants and toddlers of minority groups is increasing every year. Below consists of some statistics that sheds light on the issues, which needs to addressed immediately by educators and families of minority older children, infants and toddlers (Diversity in Early Childhood Intervention Leadership Current Facts and Challenges). The U.S. Department of Education (2003a) found that 38.8% of public school students were minorities in 2000, up from 29.6% in 1986. In addition, the number of students who spoke a language other than English at home rose from 6.3 million in 1979 to 13.7 million in 1999 (U.S. Department of Education, 2003b). Minority teachers, on the other hand, accounted for only 13% of the faculty. The number of ethnically and linguistically diverse students is continuing to grow. By the year 2005, children and adolescents of color will make up as much as 40% of the U.S. youth population. Schools with high concentrations of black and Hispanic students uniformly have the most teachers with the least experience and the least qualifications for the subject they teach. Infants and toddlers ages birth to 2 who are served under IDEA, Part C, reflect the growing diversity of the U.S. The children represented are African-American (15%), Hispanic/Latino (18%), Asian/Pacific Islander (4%) and American Indian/ Alaskan (1%). Special education teachers who served primarily students ages 3-5 classify themselves as Asian (2%), Black (5.8%), White (90%) and "other" (2%). 6.4% consider themselves Hispanic and 93.6% do not. "Young people from the least well off demographic groups form a

Gender Roles Exploited with Humor Essay Example for Free

Gender Roles Exploited with Humor Essay The use of gender roles and stereotypes in commercials has slowly become more of an issue as men and women’s true societal roles have undoubtedly changed over time. The push for women’s equality over the past 50 years has been progressing each and every year, and rightly so. As women have become more self-sufficient in their everyday lives, their dependency from males and gender stereotypes have been changing drastically. These social changes have also sparked the progression of gender roles in advertisement and how men and women are presented to the public through television. Recently, many commercials have made drastic efforts in order to present more equal gender roles by trying to eliminate some of the stereotypes that have been part of our society for years. However, despite many of the progressions that have been made, commercials tend to revert back to some of the old stereotypes and perceived gender roles in order to create humor. One type of humor that has been prevalent in many recent commercials is the exploitation of gender stereotypes in an attempt to make a mockery of certain socially acceptable gender roles and actions, while at the same time displaying some of the characteristics that are not accepted by society. The humor in these types of commercials comes through the comparison of the same actions performed by both men and women, but one of the genders looks ridiculous performing these actions, despite the fact that they are the same. This type of marketing technique tends to cause a disproportion of equality between the two genders, because it is displaying how the actions of one gender are accepted by society, while similar actions by the other gender just appear to be unreasonable. In order to create a comedic effect in their commercials, many companies have started to disregard the progression for equality in gender roles and have started to display some of the same old gender stereotypes that w e, as a society, have tried to separate from. Through my exploration of Snickers and Heineken commercials, I was able to outline a very particular style of comedy that affected both genders in negative ways. Two very well known brands, Heineken and Snickers, have started to show men displaying some of the female stereotypes we have seen in other commercials. Now, some might say that this is a good thing because it is trying to blur the line between the two stereotypes and show that men can experience some of the same things that women do. However, I see this as quite the opposite. It seems that use of men displaying female stereotypes is, in a sense, making fun of the women. While the brands have achieved their ultimate goal of providing a humorous commercial, this humor comes at the expense of us laughing at how ridiculous the men appear when they are acting out some of the women stereotypes. To get a better understanding of how the commercials are creating this style of satire, lets take a closer look at some examples from Heineken. In a Heineken commercial from 2009, the scene starts out inside a home, and the women of the house leads a group of her five girl friends through the living room, the kitchen, her bedroom, and eventually they arrive outside of a closet. The woman proceeds to proudly open up the closet doors, unveiling shelves full of shoes and clothes, with a table in the middle full of shimmering jewelry. All of the woman’s friends go absolutely crazy and begin jumping up and down while simultaneously releasing screams of excitement. As the excitement begins to die down, they hear faint cries of excitement coming from across the house. The scene then immediately switches over to the men’s closet, a walk-in freezer, full of Heineken beer. All of the men appear to be imitating the women’s excitement that was displayed moments earlier, with slight exaggeration, as one of the men begins to shed a tear. The two stereotypes displayed in this commercial were pretty clear. It shows men getting overly excited about a room full of beer, while women are getting excited over a room full of shoes and jewelry. These stereotypes are not what make the commercial offensive to any one of the particular genders though. When the audience sees men getting excited over beer as much as women get excited over shoes it tends to expose the ridiculousness in the actions of women because people are thinking â€Å"wow†¦imagine if men got as excited over beer as women got over shoes†¦that would be stupid†. This train of thought is what starts to draw the lines between men and women and how one gender’s actions can be accepted by society, but similar actions from the other cannot. It suggests that men should remain calm, cool, and collective at all times unless they want it to be viewed as a joke. On the reverse side, it suggests to women that their actions are only acceptable because they’re girls, and that if men were to do the same thing, it would appear ridiculous. The next commercial I looked at was a Snickers Super Bowl commercial from 2010. The commercial shows three men working at a construction site, all of the sudden one of the men transforms from a man in work boots and a hardhat, into a women with nice clothes and heels, while still standing in the middle of the construction site. After this transformation the â€Å"woman† begins to complain about the work and how hot it is outside. The two men look at the women with a disgusted look on their face and advise her to â€Å"eat a Snickers†¦you turn into a diva when you’re hungry†. The woman gets tossed a Snickers bar from one of the men, takes a bite, and suddenly transforms back into his original character as a construction worker. This commercial displays one of the very old and outdated stereotypes of women not being able to perform laborious tasks. When the man turns into a woman, he begins to start complaining about the hard work and the hot weather. This commercial again exposes how unacceptable it would be if a man were to act like a woman on the job. In contrast, it also tries to show how out of place a woman would look on a construction site by placing a nicely dressed woman in the middle of the dirt filled construction area. It attempts to show how men are expected to be tough and free of complaints, unless they want to be ridiculed by their co-workers with words such as â€Å"diva†. The commercial implies that as soon as men start to complain about work or being tired, they are immediately labeled as having female characteristics due to our current stereotypical views on gender roles and actions. Through these commercials I have discussed above, it is clear that some of the new tactics for adding humor to commercials has become a sort of mockery of the stereotypes between men and women. Heineken and Snickers have both tried to show scenarios in which we see men behaving like women in an attempt to show how ridiculous it would be if males were to exhibit some of the same social stereotypes we associate with women. By doing this, the two commercials begin to draw a line between the actions and characteristics that are acceptable for women, but not for men. These marketing schemes are detrimental because they provide a clear example of how society can accept the actions of one gender, but when the other gender performs some of the same actions it becomes humorous satire. I think that a comedic commercial without gender stereotypes would appear much more sophisticated and would be better received by the public. I hope that advertising agencies will begin to realize this and that future commercials will appear both humorous and professional.

Roman Body Armor :: essays research papers

During the expansion of Rome and the acquisition of new territory, the Roman armies were often met by heavy resistance and bloody conflicts. The armies needed a type of protection that would safely protect soldiers and would ensure victory for Rome. That is the reason armour (upper body) in particular was implemented to save soldiers on the battlefield. The armour had to meet certain standards of construction for it to be useful: Of these standards the first was that armour was to be flexible enough to allow the wearer freedom of movement in battle. Secondly, it had to be lightweight it could be worn without wearing down the soldier, while still protecting him against an opponents' weapon: and finally, the armour had to be made at low cost. These three aspects were influential in the evolution of armour design in the Roman army. The main study point of Roman armour is that it was a trade off between freedom of movement, protection, and cost factor. In the first century A.D. there were about four types of armour in use. The names of the different types were muscle, scale, mail, and segmented mail and the segmented breastplate being the leading type. Studying of these armour types relies upon three main sources of evidence: iconographic; archaeological; and literary source documents. The evolution of Roman armour was influenced by the needs and circumstances of the Roman Army. Armies of the first century A.D. were finally established within the Empire and control fell solely under the Emperor. With the increase of soldiers in the Roman army, which was up to around thirty legions, well built armour was more in need than ever on the frontiers. The army could be divided into two distinct parts the legion and the auxiliary. Only Roman citizens could become a legionnaire, while the auxiliary were made of non citizens from Rome's settled territories. The early view put forward by a historian named Webster was that the equipment used by the legionnaires was remarkably uniform throughout the empire. However, there has been no evidence that supports this theory, showing that a great number of types and ages of equipment was in use at anyone time. Peterson argues that uniform armour in the Roman army may have only extended to the soldiers having their own body armour, helmet, weapons and shield showing a common trademark. Bishop and Coulston suggest that in this period soldiers purchased their own equipment.

A Multicultural Workplace

A Multicultural Workplace A multicultural workplace refers to a group of individuals who represent all types of human difference gathered to achieve a common goal, which is the organization or company’s mission. For some, a multicultural organization may refer to their workplace as such, due to the variation of individuals’ age, sex, ethnicity, physical abilities, and even sexual orientation. Additionally, the diversity among this workforce is likely to be considered such based on its employees racial, social and ability characteristics.The scope of diversity within an organization should go beyond the personal characterizes listed here. The scope of diversity within an organization should include the way an organization responds to their multicultural workforce. The times of suppressing cultural differences, which forced individuals to sacrifice parts of their heritage in order to obtain gainful employment, is becoming outdated. Today, conforming to the majority cultur e of this western society is becoming less and less of an issue, and thankfully so.Originally, multicultural initiatives, beginning in the late 1960’s, where associated with race and gender. Today, all differences are encompassed in organization based multicultural or diversity programs with the expectation that all employees become cultural competent and embrace cultural awareness. That is if an organization has created such programs. At Milwaukee Center for Independence (MCFI), multicultural and diversity programs do exist. The organization has created a climate of cultural inclusion, incorporating genuine value for diversity within the workplace and among employees.The organizations diversity initiatives are strengthened by annual culture training, communication, a Diversity Team, and mentoring programs for both internal clients and staff and throughout the community. Cultural training courses are conducted annually for each department within the organization. In addition, MCFI conducts a â€Å"Cultures Week† event each year in celebration of culture and diversity reaching out to all employees and the community. The vision of the MCFI Diversity Team and the agency as a whole is to â€Å"be the benchmark of diversity and inclusion among nonprofit agencies in Southeastern Wisconsin.MCFI will be the organization from which clients want to receive services, for which funders want to provide support, where vendors want to do business and employees see diverse opportunities† (MCFI, 2012). The team’s goals include a commitment to understanding what diversity is and its impact on the workplace and the community (MCFI, 2012). The Diversity Team also works to increase appreciation for richness, which is brought by different attitudes, skills sets, abilities, approaches, and perspectives, as well as promoting cooperation and an understanding of and among individuals of diverse backgrounds.Communication tools have also been created for great er understanding and knowledge of diversity through innovative and creative management. MCFI and the Diversity Team collaborate with other community agencies and businesses throughout the Milwaukee area to spread an understanding of diversity and the vision of MCFI (MCFI, 2012). The managerial principles behind the Milwaukee Center for Independence Diversity Team include members that represent a cross-section of the organization, which is structured to reflect the agency wide culture.In addition, the Diversity Team and its Director, Al Hill, have developed tracking systems to watch and ensure the progress of the agency and team mission, vision, and goals, such as the community outreach programs. Further, the team stays linked with key agency internal and external functions, such as within Human Resources, communication, and training and development team’s agency wide. MCFI was recognized for its achievements in the area of diversity within the workforce. MCFI won the 2009 Awa rd of Excellence from the Wisconsin Association of Equal Opportunity.In addition, MCFI was honored with the 2010 Wisconsin State Society for Human Resource Management’s Workplace Diversity Award. MCFI goes far beyond mere diversity training, expanding to the creation of an inclusive work environment. MCFI’s dedication to diversity in the workplace encourages creative thinking. The agencies clients and employees represent a full spectrum of ages, disabilities, education levels, ethnicities, religions, experiences, sexual orientation, gender, opinions, beliefs, and races.MCFI considers diversity as not just a moral obligation, but visions it as imperative to the success of the organization, which is reaching as many individuals and families with special needs as possible. The MCFI Diversity Team includes internal employees as well as individuals from its affiliates and community agencies. The main objective of MCFI and the Diversity Team is to be the main point of refere nce for inclusion and diversity among non-profit agencies throughout the immediate and outlying communities.Additional visions of MCFI are to be the premier agency for client, vender, and employee choice in regards to services, business affiliation, and employment opportunity. I am confident in saying that MCFI is an excellent place to feel welcome, allowing myself and others to express their individuality. MCFI also allows each employee and client to learn about what makes others different, yet similar, and supporting the acceptance of all human difference. One of the positive impacts of MCFI diversity initiatives is the opportunity given to everyone to see things from different perspectives.Their voice and perspectives are heard in a safe, nonjudgmental, and bias free environment. Working with others with different attitudes, beliefs, and values provide an outstanding opportunity to expand individual knowledge, which only assists to better service the clients of the agency. Along with increased diversity comes an increase in different perspectives providing unique viewpoints for problem solving as well as co-worker and client interaction. At times, there may be barriers in effectively creating a diverse workplace.It is essential to incorporate diversity programs into the company or organizations strategic plan. Further, diversity training should also be tied into a company’ vision, goals, and objectives. In order to execute diversity training and awareness successfully, an organization or company must clearly communicate the main objectives of diversity training; establish a means of reinforcement and metrics to measure the effectiveness. In addition, a company or organization must include both minority and majority groups in strategic planning and implementation of a diversity program.I have seen and read much information on diversity and cultural training within the organization I am employed. The organization keeps its employees engaged in diversit y training throughout the year. Monthly conferences are available on site to all internal staff and community guests. Conferences include topics such as the understanding of specific types of behavioral health issues and disabilities. Additionally, guest speakers come throughout Hispanic, African American, and Hmong Culture Awareness months. The opportunities to engage in and open up to awareness of different cultures at MCFI are endless.Issues and problems within the diverse workplace of MCFI are handled with an understanding that individuals are different. Employees of the organization are single mothers and fathers, individuals with disabilities, student’s health issues, and all from different religious, ethnic, cultural, and racial backgrounds and heritage. I have personal experience issues that I needed to address with management. As a full time student and a full time employee, who believe in the importance of family and work/life balance, the organization listened to m y need for time off and alternate schedules to accommodate my life.Flexibility in the work place also allows for such things as difference cultural rituals and holiday celebrations that are outside the norm of western culture. I believe it is crucial for companies and organizations to consider an individual’s differences to allow for some flexibility concerning individual culture differences and life changes. With that, employees remain happy in the work place and continue to work toward the company's mission and continue to be a productive team member. References MCFI. (2012). Diversity mission and vision. Retrieved from http://www. mcfi. net/MCFI-Diversity/Mission-Vision. htm

Osim swot analysis Essay

Introduction to the segment of holistic lifestyle products and their need in today’s market Short intro to brand osim and its heritage A short study on what has been osim’s market standing in asia (this will help ease the swot analysis in the essay) Introducing what the essay will be about – will & How osim can survive in the market Starting with strength Asia’s no.1 preferred healthy lifestyle brand Since it already has top of the mind recall and customer trust (and loyalty) behind it, it can position itself in America just as it positions itself in the Asian markets. It can position itself as an Asian holistic brand in the American markets. Given its already numero uno status in asia – osim can increase its sales by changing up its method of advertising (tvc, print and more outdoor) and creating more brand awareness. Weakness & opportunity Luxury brand – expensive turn around and introduce a need to make it seem as a medically beneficial product needed by one and all It’s main weakness is that it is priced as a luxury product which ensures that biggest consumer base of middle class looks at it as a luxury rather than a necessity. To take care of this, osim can price itself competitively and concentrate on its product placements (example, residential areas – lobby’s) it can also try the free product use for a limited period, so people can first hand see the benefits of the product. Given its business model (u.s) osim can also innovate its products to suit the needs of the American consumer. Threats Cheap products which make use of the same technology that osim uses Less priced local products Any competitor who will sell the same array of products at a lower price. Long shelf life of its products (no one will buy a massage chair everyday) threatens the business model itself. Introduce the big question, whether or not you think osim will survive? Answer : yes, it will. Why? Because it places innovation and global market domination as one of its mission statements. A breakaway from the traditional advertising will suit its needs. Expansion of the brand will help with its evolution. OSIM – EXPANSION IS THE KEY TO SURVIVAL Technology ushered in the 21st century and with it came countless innovations and products aimed at our well being. With long working hours and even longer waking hours, the health of the average individual has been on a constant decline. This has resulted in a huge market opportunity for many health-based brands, world over, as people today want the comforts of the gym in their homes. And given the lack of products or brands that cover this field extensively has resulted in certain brands having a monopoly over this segment. But as we know, monopoly is no guarantee for a long shelf life in a constantly changing consumer market, so what do these leading brands do in order to survive and extend their brand life is highly imperative. A brand facing these very questions is OSIM – Asia’s leading health and lifestyle product brand. With monopoly over the health-based product markets in China, Osim rapidly captured markets all over major nations in Asia and established itself as a leading brand in the segment of holistic healthcare. Founded in the year 1980 by Ron Sim, it grew rapidly from its humble beginnings as an electric and household appliances company to a hugely successful health and lifestyle brand as we know it today. The brand underwent a lot of changes initially when founder Ron Sim having discovered the enormous untapped potential of health and lifestyle products in the Asian market, decided to abandon the original electrical and household appliance route of Osim and dove headlong into the health and lifestyle market in Asia. Consumers were very accepting of Osim’s product offerings and the stock of Osim rose very rapidly in this initial period. But as every coin has two sides to it, Osim’s business model is in itself a threat to its survival! With health and lifestyle based products having a long shelf life, people are unwilling to buy Osim’s product offerings repeatedly. An apt example of the same would be the signature massage chairs that they are renowned for, while this product is their no. 1 seller, it also has the longest shelf life, making the time period between a repurchase really long. Other similar weaknesses that threaten the brand’s very survival are market saturation. As other local products flood the market using Osim’s innovative technology, consumers are bound to be swayed by the promise of cheap price and good technology. While these problems are unavoidable and run parallel to the brand’s very nature there is a bigger problem that threatens Osim – limited market reach. As mentioned before, Osim leads brand markets all over Asia, especially in China. Enjoying a top of the mind recall value as being â€Å"Asia’s no.1 health and lifestyle brand†, Osim has all but saturated its own expansion opportunities within the Asian Continent. This fact coupled with the long shelf life of its products and a high price bracket make international expansion the only long term and viable solution for Osim to ensure its survival in the long run. Ironically, Osim recognized this very problem and they had also made a move to correct the very problem in 2005 when they acquired American national level specialty retailer Brookstone such brand is OSIM, asia’s leading health and lifestyle brand. Founded in the year 1980 by Ron Sim, it grew rapidly from its humble beginnings as an electric and household appliances company to a hugely successful health and lifestyle brand as we know it today. The brand underwent a lot of changes initially with Founder Ron Sim having discovered the enormous untapped potential of health and lifestyle products in the Asian market saw a huge reversal in Osim’s sales and revenues as people started buying Osim’s unique health based products. Based on this performance and the market’s reaction to his brand, Ron Osim officially launched brand OSIM in the year 1993. Riding high on its initial success, brand Osim opened up 60 new point of sale product distribution outlets within Asia. Further reaching out it opened up stores across Malaysia and Indonesia too. This aggressive expansion strategy combined with its business model saw brand OSIM garner the top spot in the Asian markets within a short period of time.

How Hitler turned a Democratic Germany into a fascist regime essays

How Hitler turned a Democratic Germany into a fascist regime essays Adolf Hitler regarded as many as the most evil person in history, was able to turn a democratic Germany into a fascist regime by supposed legal tactics. But Hitler also used non-legal ways of gaining widespread support throughout Germany. Some of the ways he gained power were: The Reichstag Fire, his SA, (or Storm Troopers), the night of long knives, and the enabling act. The Chancellorship was by no means Hitlers final goal. He intended to become dictator of a Nazified Germany. The first stage of his takeover was he Reichstag elections. On February 24th, Hitlers storm troopers raided Communist headquarters in Berlin. Claiming they had found plans for a Communist uprising, they had actually uncovered a list of members for a communist party, and intended to arrest all 4000 of them. Goring and Gobbels, with Hitlers approval, then hatched a plan to cause havoc with the German people, by burning the Reichstag, and blaming it on the Communists. The Reichstag building was in Berlin, and was where the members of the republic met to conduct the daily business of government. Coincidently, a Dutch born Communist was conducting a one man uprising. An arsonist by the name of Marinus van der Lubbe had been wondering around Berlin for a week trying to burn down government building. On February 27th he happened to set fire to the Reichstag building. At this time, Hitler was at Gobbles apartment having dinner. They rushed to the scene where they met Goring, who was screaming false charges and making threats at the communists. The next morning, at a cabinet meeting, chancellor Hitler demanded an emergency decree to overcome the crisis. He met little resistance from the largely non-nazi cabinet. Later that evening, Hitler went to President Hindenburg, and the befuddled old man signed the decree For the protection of the people and the state. When the March 5th elections were held, the Nazis, polling 44 ...

Conducting Case Study Research in Sociology

Conducting Case Study Research in Sociology A case study is a research method that relies on a single case rather than a population or sample. When researchers focus on a single case, they can make detailed observations over a long period of time, something that cannot be done with large samples without costing a lot of money. Case studies are also useful in the early stages of research when the goal is to explore ideas, test, and perfect measurement instruments, and to prepare for a larger study. The case study research method is popular not just within ​the field of sociology, but also within the fields of anthropology, psychology, education, political science, clinical science, social work, and administrative science. Overview of the Case Study Research Method A case study is unique within the social sciences for its focus of study on a single entity, which can be a person, group or organization, event, action, or situation. It is also unique in that, as a focus of research, a case is chosen for specific reasons, rather than randomly, as  is usually done when conducting empirical research. Often, when researchers use the case study method, they focus on a case that is exceptional in some way because it is possible to learn a lot about social relationships and social forces when studying those things that deviate from norms. In doing so, a researcher is often able, through their study, to test the validity of the social theory, or to create new theories using the grounded theory method. The first case studies in the social sciences were likely conducted by Pierre Guillaume Frà ©dà ©ric Le Play, a 19th-century French sociologist and economist who studied family budgets. The method has been used in sociology, psychology, and anthropology since the early 20th century. Within sociology, case studies are typically conducted with qualitative research methods. They are considered micro rather than macro in nature, and one cannot necessarily generalize the findings of a case study to other situations. However, this is not a limitation of the method, but a strength. Through a case study based on ethnographic observation and interviews, among other methods, sociologists can illuminate otherwise hard to see and understand social relations, structures, and processes. In doing so, the findings of case studies often stimulate further research. Types and Forms of Case Studies There are three primary types of case studies: key cases, outlier cases, and local knowledge cases. Key cases are those which are chosen because the researcher has ​a  particular interest in it or the circumstances surrounding it.Outlier cases are those that are chosen because the case stands out from other events, organizations, or situations, for some reason, and social scientists recognize that we can learn a lot from those things that differ from the norm.Finally, a researcher may decide to conduct a local knowledge case study when they already have amassed a usable amount of information about a given topic, person, organization, or event, and so is well-poised to conduct a study of it. Within these types, a case study may take four different forms: illustrative, exploratory, cumulative, and critical. Illustrative case studies are descriptive in nature and designed to shed light on a particular situation, set of circumstances, and the social relations and processes that are embedded in them. They are useful in bringing to light something about which most people are not aware of.Exploratory case studies are also often known as pilot studies. This type of case study is typically used when a researcher wants to identify research questions and methods of study for a large, complex study. They are useful for clarifying the research process, which can help a researcher make the best use of time and resources in the larger study that will follow it.Cumulative case studies  are those in which a researcher pulls together already completed case studies on a particular topic. They are useful in helping researchers to make generalizations from studies that have something in common.Critical instance case studies  are conducted when a researcher wants to understand what happened with a uniq ue event and/or to challenge commonly held assumptions about it that may be faulty due to a lack of critical understanding. Whatever type and form of case study you decide to conduct, its important to first identify the purpose, goals, and approach for conducting methodologically sound research.

The Anti-Slavery Movement of the Early Twentieth Century Essay - 1

The Anti-Slavery Movement of the Early Twentieth Century - Essay Example Three such famous works are the â€Å"Letter from Birmingham Jail†, â€Å"The Ballot or the Bullet†, and â€Å"Race and Identity in America† by Martin Luther King, Malcolm X, and Glenn C. Loury respectively. While they all worked for gaining Civilian Rights for the Blacks, they are largely different in their approach and methods. This paper looks into the possible similarities and the evident differences and their relevance to their leaders. In the first place, there is an interesting comparison between the â€Å"Letter from Birmingham Jail† and â€Å"The Ballot or the Bullet† in terms of the underlying beliefs that drive the movement led by the two different leaders of the time. They show an acute connection between the two authors: Martin Luther King and Malcolm x: both were religious leaders and thinkers and so were the philosophies of their civil disobedience movements. Both of them agree that God is the supreme justice and that any person born on earth is entitled to personal dignity and worth, which is God-given. Both converge in yet another idea about human rights. They feel that it is something to be claimed as they feel that they are not just human-rights but are God-given. Both of them considered that the black should be given the right to vote and that politics is to be used to a certain extent up until it helps realize a moral end. However, they differ in a few areas. There are strong disagreeme nts between them on the concept of non-violence. Letter from Birmingham Jail by Martin Luther King is a response to the charges against his non-violent movement or retaliation. The local clergymen had charged his actions as extremism, as one that is not to be continued rather stopped immediately.